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Length: 28:00 min.
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To demonstrate the value of addressing the causes of customer complaints to improve the quality process.
This witty program makes it painfully obvious that there is only one thing worse than a problem which leads to a dissatisfied customer and that's a problem that crops up again and again because no-one has attempted to solve the underlying issue. But not in the way the manager of a retail operation responds - by conducting a witch-hunt. She comes to realize that it is better to research the problem without apportioning blame to individuals. She also learns that it's important to let the people involved find a solution and this often means getting different departments to talk to each other.
| The benefits |
| | Managers will learn how every complaint can be used to improve the quality process |
| | Shows the importance of allowing staff to solve the problems and propose solutions that should be monitored against agreed targets |
| | Better quality products and processes lead to fewer complaints, improved morale and more satisfied customers |

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| Program Content |
| DVD (28 mins)
Briefcase Booklet
Discussion Guide |
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