To show staff what assertive behavior is and isn't, and how and when to be assertive.

Assertive behavior means saying what we want, need, feel, think or believe in ways which are direct, honest and appropriate, but also respects the rights of those we are addressing - treating ourselves and those we work with as professional adults. It's the balance between passive and aggressive behavior.

Passive behavior has the advantage of avoiding confrontation but fails miserably at getting what you want. While aggressive people often appear to be successful, they rarely win the willing co-operation of their colleagues in the long run.

Being assertive, on the other hand, is much more advantageous. Assertiveness does not conflict with listening and accepting the views of others, such as a colleagues or customers, and is more likely to lead to a satisfactory solution to any problem.

By behaving more assertively your staff can be more positive, more creative and better equipped to get their job done effectively.

This new program looks at:
What assertiveness is
Passive and aggressive behaviors and their advantages and disadvantages
Getting your inner dialogue right
Honesty and relevance when communicating
Assertive responses to different types of behaviors
Assertive requests

The techniques of assertive behavior are shown in the new program in a series of real life situations from in an office, within meetings, to even in a hospital looking both at the wrong way and right way scenarios.

The new program includes additional DVD extras that cover the following:
The role of body language in assertiveness
Dealing with aggressive people
Giving and receiving praise
How to communicate assertively via email
Passive-aggressive behavior


Training benefits
Assertive behavior allows potentially valuable ideas to be aired
Encourages staff to talk about problems that might otherwise remain hidden
Assertive, confident staff will be more motivated and productive.
How to respond assertively to different types of behaviors