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Length: 26:00 min.

Do you remember the old parable: “Give them a fish and they’ll eat for a day, teach them how to fish and they’ll eat for a lifetime.” Well, closing the sale is the same thing.

Teach them the skill of how to improve their closing of sales and you give them and your organization a gift for a lifetime- consistently much higher sales. That’s the gift that keeps on giving to everyone.

Wow! With all the changes in selling, it’s a wonder that sales managers can sort it all out and incorporate the right methods for their business.

Was all this Change needed? Probably. Competition has increased dramatically. Products and services have grown more complex. Sales cycle time and the cost of a sales call have increased several-fold. Customers need much more help in making the right decision. But through it all, one facet of the sales process has remained Constant. Salespeople have the ultimate responsibility for bringing all their selling activities to a successful Close. And Closing is all about ASKING FOR THE ORDER.

With 11 realistic vignettes in diverse business settings with 43 different actors, the video brings its message to everyone in sales: rookies, veterans, field sales and telemarketing reps. Expert commentary by Art Bauer supplements the demonstrations of right way/wrong way closing techniques and the illustrations of selling skills for objections, buying signals, and closing questions.

AFTO is designed to work with ALL selling strategies with all salespeople – rookies and veterans, field sales, or telemarketers. This video shows your salespeople how to get the order they have been working on and earned, rather than letting the competition have it.

The Benefits To You And Your Team
Increases the skill level of your sales people in one sitting
Increases the closing ratio of your sales team
Increases the confidence of your sales people
Teaches your team the four best kinds of closes
Teaches your team the three “D”s of Tough Minded Selling
Teaches your team when to close (and when not to)

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Program Content
Video and/or DVD, Leader’s Guide, Participant’s Workbook, and PowerPoint® presentation

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